In recent years, with the rapid development
of domestic dehumidifier enterprises, dozens of brands of dehumidifiers have
been produced in just a few years. Then the drawbacks are becoming more and
more obvious. The most obvious is that the dehumidifier is in a more vicious
competitive state, one of which is the price war. Many China dehumidifier
only focus on price war. The quality of dehumidifier is in the second
place and the price is in the first place, which has aroused the concern of
experts and people in the industry.
In foreign markets, the price of foreign
commodities is several times or even higher than that of domestic ones, and the
quality of commodities has a competitive advantage in the domestic market. The
reason lies in winning the trust of consumers in terms of quality, strictly
controlling the production cycle, processing technology and quality of
commodities. Foreign enterprises put the quality of commodities in the first
place and regard the quality of commodities as the soul of enterprises.
Overseas dehumidifier production has a
history of decades or even hundreds of years, with mature commodity research
and development technology. At present, China's dehumidifier development is
also very rapid. Domestic dehumidifier industry is not mature enough.
Experience and technology still remain mainly in the imitation state,
technology level is difficult to improve, and commodity quality can not keep up
with, resulting in low prices, thus forming a vicious circle.
There are two main points in the vicious
competition of domestic dehumidifier enterprises：
First, it has the vicious competition at
low prices. Most of the dehumidifier brands adopt the profit model of low price
and high quantity, reducing the research and development costs by copying and
imitating, and frequently competing viciously with other brands. It ultimately
leads to brand devaluation.
Second, it causes vicious attack
competition. "Mouth warfare" is also one of the commonly used means
of brand competition and hype of household dehumidifiers. Some vulgar media are
also involved because of stakes. This "mouth warfare" consumes too
much resources and energy of the dehumidifier industry to return to the real
track of commercial competition.
In this vicious competitive industry
background, only a few China dehumidifier suppliers
resisted the temptation
of short-term interests and did not follow blindly. But the dehumidifier
industry is still suffering from long-term internal friction and pain.
Ultimately, the dehumidifier brand lacking core technology and high brand
value-added cannot compete with other brands at all, and can only be further
and further dumped.
Nowadays, the household dehumidifier
industry has been overwhelmed by the "cost hand". Among them, the external
factors are more uncontrollable, while the relatively controllable internal
enterprises can change the operating soft cost by "practicing internal
skills". Therefore, in order to integrate the internal resources of
enterprises and optimize management, it is the key to break through for today's
household dehumidifier enterprises.
Faced with the nearly collapsed
dehumidifier industry, a very small number of enterprises undertaking the major
task of revitalization are still moving ahead. Just as Hangzhou Greeme Environmental Co., Ltd., the leader of China dehumidifier suppliers
, has strong
independent core technology research and development capabilities, extremely
strict commodity quality control awareness and system, strong brand strength
and industrial status.
Facing all kinds of difficulties,
dehumidifier enterprises have to persevere in independent core technology
development and quality control. Because if the dehumidifier industry wants to
develop, it must get rid of the original vicious internal friction war, make up
for the lack of core technology and backward quality control system. Only by
putting quality first can we promote the virtuous circle of dehumidification
equipment and improve the brand effect of enterprises. Welcome to visit and
consult Greeme Environment in Hangzhou.